BIGinsight Launches Hispanic InsightCenter

US-based BIGinsight has launched the 'Hispanic InsightCenter' platform, tracking how Hispanics feel about the economy, where they are shopping, their spending patterns and how they are using media such as smartphones and tablet devices.

The tool draws data both from sister firm BIGresearch's monthly Consumer Intentions & Actions Survey and its bi-annual Simultaneous Media Usage survey, to cover more than 25 Hispanic segments broken down by age, gender, percentage of English spoken at home and other criteria. Data is automatically updated with each study, and is 'trendable' as far back as 72 months.

In addition, the center enables users to compare Hispanics to their non-Hispanic counterparts, in order to target them with appropriate marketing.

As part of the launch, the company has also introduced an Android tablet app through which users can access the InsightCenter data while on the move.

Web site: www.biginsight.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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