BunchBall Keeps Rolling with Senior Hires

In the US, gamification company BunchBall has announced substantial growth in Q3, and has appointed Lori Macias as VP of Market Solutions and Barry Kirk as VP of Channel Management.

In her new role Macias will be responsible for expansion of both the product base and the segments in which the company operates. Prior to joining BunchBall she worked as a SVP at Betawave and was Senior Sales Producer and Director of Front Page Marketing Solutions at Yahoo!

Kirk will concentrate on BunchBall's relationships with its existing client base and assist in 'evangelizing gamification' as a loyalty and incentive tool. Prior to joining the company he was a Solutions Vice President - Consumer Loyalty within Maritz Loyalty and Motivation.

BunchBall has experienced a buoyant third quarter with September 2011 its best month to date. Clients for its Nitro product include Warner Bros and Wendy's and the company has developed gamification apps in conjunction with Adobe.

Recent research carried out by M2 Research found that the gamification market is expected to grow to more than $2.8bn by 2016 and leading gamification vendors are expecting 197% growth in 2012.

Web site: www.bunchball.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.