Day to Lead New O2 Data Unit

Mobile giant O2 is creating a Business Intelligence team as a focus for data from across the business, according to press reports. Andy Day, Head of CRM since 2008, will head up the new division.

Day, who takes the title of General Manager, has played a key role in high profile promotions such as Priority Moments and Top-up Surprises.

According to Marketing Week, the new team will bring together customer information collected from many sources, to improve efficiency and enhance the potential for analysis. Day and his team will report to Consumer and Marketing Director Sally Cowdry.

Web site: www.02.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.