Millward Brown Opens in Munich

Millward Brown has opened a new office in Munich, Germany, adding to its existing presence in Frankfurt and Hamburg.

The new office will be staffed by a team of five led by healthcare specialist Anna Plöckl, and will provide services for global and local clients in the healthcare and pharmaceutical sectors.

Plöckl, who joined the company in February, previously headed up the Munich office for Cegedim Strategic Data, running communications, brand management and positioning studies in prescription drug markets; and earlier spent two years as a Consultant with PbS AG.

Web site: www.millwardbrown.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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