ExactView Social Media Platform Adds ROI Measure

UK-based marketing tech specialist Performance Horizon Group (PHG) has upgraded its online tool ExactView, to enable measurement of the value of sales generated through social media platforms including Facebook.

The upgraded ExactView now enables brands to build social media tracking into their performance marketing campaigns, not only to monitor effectiveness, but also to see where conversations are taking place and if social media budgets need to be increased, reduced or re-allocated. Users will be able to track conversions generated after a user has clicked the 'Like' button, to gather an understanding of that person's 'referral tree'.

CEO Malcolm Cowley comments: 'Over the past few years consumer brands have been quick to integrate social media into their marketing efforts. However, with insufficient social media measurement tools in place, many have been concerned the impact this investment is having on sales. ExactView now builds social media tracking into that process.'

PHG has offices in London, Newcastle and New York and is online at www.performancehorizon.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.