USTA's Research Leader Joins MMGY Global

In the US, travel research veteran David Sheatsley has been appointed Vice President of Research at travel sector marketing agency MMGY Global, to spearhead the firm's research and insights discipline.

Sheatsley joins with more than two decades' travel sector experience, and served most recently as Director of Marketing Research with the US Travel Association, where he managed the Travelhorizons quarterly online survey, providing insights on Americans' travel intentions.

He began his career as the first Research Manager for the Virginia Tourism Corporation (formerly Virginia Division of Tourism), before advancing as Director of Advertising and Research. Following roles as Director of Consumer Research for the Supreme Court of Virginia and Planning Administrator for the University of Virginia Health Sciences Center, he returned to the Virginia Tourism Corporation as SVP and COO.

Later, Sheatsley served as VP of Research for LA INC., the travel and tourism marketing arm for Los Angeles, where he was recognized by the City of Los Angeles for his work in improving the tourism experience for persons with disabilities. He currently serves on the Board of Directors for the Travel and Tourism Research Association.

MMGY Global President and CEO Clayton Reid comments: 'We are honored and excited to integrate one of America's leading research minds with our unrivaled arsenal of travel marketing services.'

Web site: www.mmgyglobal.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.