MediaMiser Gobbles Up InfoGlutton

In Canada, media monitoring and analysis tech firm MediaMiser has acquired social media and online reputation monitoring company InfoGlutton Solutions. Terms of the deal were not disclosed.

Founded in 2009, InfoGlutton has developed technology to conduct online reputation management and social media listening for the restaurant and hospitality industry.

According to MediaMiser, the acquisition will enable it to gauge the sentiment of news stories, tweets, blog posts and content in multiple languages; and to roll out a standalone social media product separate from its flagship software, MediaMiser Enterprise.

As part of the deal, InfoGlutton co-founder and CEO David Nadeau joins MediaMiser as Chief Technology Officer.

MediaMiser CEO Brett Serjeantson (pictured) comments: 'This is our first acquisition and an extremely important one. Integrating InfoGlutton's market-tested sentiment technology with MediaMiser's own social media monitoring and analysis tools will help the company provide real-time, as-it-happens feedback to both large enterprises and SMEs.'

Web site: www.mediamiser.com and www.infoglutton.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.