Two's a Crowd: Chaordix and Genius Team Up

Crowdsourced market intelligence specialists Chaordix and crowdsourcing platform providers Genius Crowds have today announced the launch of a new service which allows consumers, product experts and marketers to collaborate on new product ideas.

Projects typically consist of three phases: the first where members of the community put forward their own and work on other members' ideas; the second where industry experts produce a short list of 'most loved' ideas and the third where members vote on this list to produce winners. Results are then presented to clients and individual members of the community rewarded. The 3,000 member community for the new service is provided by Genius Crowds and the feedback from the iterative ideation process is delivered by Chaordix.

Shelley Kuipers, CEO of Chaordix said: 'This latest Genius Crowds product innovation program is precisely what Chaordix champions with our Crowd Intelligence services and technology. Companies are quickly understanding how iterative collaboration between highly-engaged consumers and industry advisors can yield greater market insights - while reducing go-to-market risk and increasing product adoption rates and brand loyalty.'

CJ Kettler, Founder and CEO of Genius Crowds added: 'We're excited to have launched the next generation of Genius Crowds with Chaordix as our partner. Our community asked for earlier feedback on their product submissions as well as a way to enhance their ideas using video and relevant materials. In addition, our marketing partners requested more market prediction against the ideas developed. Initial feedback has been promising from both retailers and manufacturers who are interested in developing and marketing new 'Genius' product concepts.'

Chaordix also announced today the launch of a new crowdsourcing programme for telecoms provider Orange Spain, to be conducted in Madrid and Viladecans.

Web sites: www.chaordix.com and www.geniuscrowds.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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