WPP's The Store Launches Shopper Marketing Resource

WPP's global retail practice The Store has launched a new resource offering clients access to a range of services covering shopper insights, store design, customer relationship management, in-store communications, packaging and e-commerce.

The 'Shopper Marketing Store' brings together the resources of 15 WPP companies around the world which specialise in different aspects of shopper marketing, accessed through a single portal. Clients can use the web site's dashboard to customize a shopper marketing solution tailored to their own specific needs.

The fifteen participants are Kantar Retail, TNS, The Brand Union, FITCH, The Futures Company, G2, JWT Retail, Landor, Lunchbox, OgilvyAction, Rockfish, Shopper2Buyer, The Smollan Group, Wunderman and Y&R Retail.

The service will be run from The Store's Chicago and London operations, and led by the agency's Head of Shopper Marketing Carl Hartman, and CEO for EMEA/Asia David Roth, who will act as the interface between clients and retail marketing specialists to assemble the required client team.

Hartman (pictured) comments: 'Through The Store, we have significantly greater depth and breadth of shopper marketing resource that can be accessed than any other parent company, particularly in the area of insights.'

Web sites: www.wpp.com and www.shoppermarketingstore.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.