Media Agency Hires JWT Veteran as Insights Chief

In the US, full service digital agency Doner has appointed JWT veteran Jeff Voigt to the new position of Senior Vice President, Media Insights.

Founded in 1937 by Wilfred Broderick Doner, the Detroit-based firm has offices across the US and in London, from which it offers a full range of services including creation of ad campaigns, media buying, PR, account planning, and direct marketing.

Voigt joins after a 22-year career at WPP-owned JWT/Mindshare, where he most recently served as Senior Partner at joint venture Team Detroit, overseeing three teams: Communications Research, Geographic Information Systems, and Advanced Analysis/Statistics. He originally joined JWT as Media Research Director in 1990.

Greg Clausen, Doner's EVP, Chief Media Officer, comments: 'Jeff's talent for garnering valuable insights from data and his proven ability to strategically plan and measure campaigns will be an incredible asset to the agency.'

Web site: www.doner.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.