Digitaria Hires MashableMetrics.com Founder

Thomas Bosilevac, the co-founder of online data-driven automation service MashableMetrics.com, has joined JWT-owned digital marketing and technology agency Digitaria as Director of Analytics, based in the firm's San Diego headquarters.

Founded in 1997, Digitaria executes digital campaigns and technology initiatives for businesses around the world. As well as its operations in San Diego, the company has additional offices in Los Angeles and Washington DC.

Bosilevac (pictured) joins from management consultancy Wimmer Solutions, where as Microsoft Program Manager - Web Analytics, he was responsible for the creation of the firm's Intranet Analysis Service roadmap, along with a dashboard system within Microsoft Excel, which pulls data from multiple profiles and reports. Prior to this, he founded MashableMetrics.com, a platform which automates the collection, transformation and presentation of online marketing data; and he served as Principal Consultant at Webtrends; and as Metrics Specialist at construction and mining equipment manufacturer Caterpillar.

Karen Bellin, Digitaria's VP of Analytics and Optimization, comments: 'Thomas is a leader in the field of analytics data integration, report automation and synthesizing insights into one perfect slide. Under his leadership, our analysts will be pushed to deliver increasingly holistic insights and recommendations that empower our clients.'

Web site: www.digitaria.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.