Mopapp Raises EUR 1.5m for Analytics Tool

London-based app analytics firm Mopapp has received EUR 1.5m in funding from credit reporting and business information firm CRIF.

Mopapp - which stands for 'Measures of Performances...for apps' - was founded last year in Bologna, Italy by Alessandro Rizzoli, Marco Bellinaso and Frederico Sita, who later moved the company to the UK.

Their firm has since developed a tool that enables a user to see how apps perform, how well they sell, how many downloads and updates they receive, and where most customers are geographically. The tool specifically tracks performance of apps on iTunes, Apple, Blackberry and the Windows Phone 7 Marketplace.

CRIF has taken an initial 25% stake in Mopapp, with the possibility of increasing this to 40% within six months. As part of the deal, CRIF will provide specialist staff who will be loaned to Mopapp on a secondment basis.

CEO Rizzoli (pictured) comments on the investment: 'The integration of CRIF's expertise in the development of decision system algorithms in the finance sector will help us improve performance and speed up our analytics platform even more.'

Web site: www.mopapp.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.