Dubai Firm Launches Mobile Analytics Tool

In Dubai, mobile predictive analytics specialist NeuString has launched a new subscriber usage monitoring tool, Subscriber Analytics, which can be used for tariff customisation and revenue optimisation.

The new product is an addition to a software portfolio which includes predictive analytics, data management and dashboard tools. NeuString claims using Subscriber Analytics will increase revenues by ensuring that all customers are on the optimum tariff, thus increasing satisfaction and reducing churn. The company describes the software as changing 'the method of forecasting, from traditional to dynamic' allowing subscriber behaviour to be 'anticipated and pre-emptive action taken.'

NeuString Chief Technology Officer Ruben Iversen said: 'With this product operators worldwide will have the ability to not only analyze how to optimize their business, but also to make the 'big data' analytics very actionable. It accurately identifies which subscribers to approach with the right offers at the right time. This puts an end to the need to 'guestimate' the likelihood of your subscriber's propensity to churn, migrate, or be prone to take up new services, and replaces it with accurate and reliable lists of subscribers for all the operators' activities.'

NeuString is headquartered in Dubai with offices in Ireland, Belgium, Denmark, Ukraine and Singapore.

Web site: www.neustring.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.