Former K-C Researcher Swaps Sides

In the US, client side research veteran Steve Babcock has turned provider with the launch of INSIGHTS Market Research, a full service firm with an emphasis on helping clients to succeed through innovation.

The new firm will offer both qual and quant services, including traditional market research, but with a focus on online market research to provide 'faster, more versatile, affordable and high impact customer insights'.

Babcock is a client side veteran with twenty years of experience in the research industry, most recently serving six years as Global Market Research Manager for Kimberly-Clark Professional. He previously spent a similar period as Senior MR Consulting Analyst at Southern Company, before a brief spell as Senior Market Research Consulting Analyst at Turner Broadcasting/Marketpro, Inc. Earlier in his career he worked as Market & Business Consulting Analyst at MEAG Power and MR & Business Intelligence Manager at GE Capital Information Technology Services.

Babcock says innovation 'clearly drives business success', and explains: 'We understand that our business clients are under ever-increasing pressure to help their organization develop customer insights that deliver results-driven innovation and to do that faster, and better. We also understand that in order to accomplish this, new thinking and new approaches are going to be required.'

Online methods will include surveys, focus groups, web assisted individual depth interviews, MROCs, crowdsourcing, survey intercepts, bulletin boards and panels.

The new company is located in Roswell, GA, a suburb of Atlanta, and on the web at www.insightsmarketresearch.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.