Partners to Track Customers Cross-Channel

Customer intelligence technology supplier iJento has announced a global partnership with web analytics consultancy Semphonic, which will help clients track and understand both digital and multichannel customer behaviour.

The deal pairs iJento's technology platform with Semphonic's two-tiered segmentation data model and consulting expertise, allowing clients to integrate data from web sites, email, mobile, call centres and stores/branches and thus improve marketing performance and customer engagement.

Gary Angel, President and CTO, Semphonic says iJento's scalable and flexible open architecture platform is a key reason for the partnership. He adds: 'The iJento Datamart also supports Semphonic's newly announced two-tiered segmentation approach. This is based upon understanding both WHO the visitor is (e.g. customer vs. prospect vs. non-qualified) and WHY they are interacting on each occasion (our unique digital segmentation).'

Barry Parshall, SVP Product Management, iJento, comments: 'With iJento's platform, website activity can be tracked at the customer level and linked across channels, allowing Semphonic to model its clients' online and offline data within the iJento Datamart.'

Founded in 1997, Semphonic is headquartered in San Francisco with offices in Boston; New York; Washington, DC; Portland, OR; and Berlin, Germany. iJento, which offers clients a choice between its own standalone multichannel customer intelligence solution and an enhancement to existing web analytics solutions from Adobe, Google and Webtrends, operates in the UK, USA and Australia.

The firms are online at www.semphonic.com and www.ijento.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.