Farmer Joins The Modellers

Omnicom advanced analytics and predictive modeling specialist The Modellers has hired veteran client and agency side researcher Kenneth Farmer as SVP Client Service, based in San Francisco and with a focus on the consumer electronics practice.

Farmer was previously SVP at Research Strategy Group International and General Partner of Pro Partners and Associates, both based in the same city.

Farmer has spent twenty years working in technology, automotive and healthcare markets across the US, Latin America and Asia Pacific. This includes senior client side MR roles at Yahoo, Intel, Samsung Electronics, General Motors and eBay; ad agency research positions at Leo Burnett and DMB&B, and in research agencies King Brown Partners and The Gallup Organization in Hong Kong. He holds a Ph.D. and M.A. in Experimental Psychology from Cornell University.

Company President Mark Wirthlin comments: 'I've had the pleasure of working with Ken for many years on projects for Intel, eBay, Yahoo! and Samsung. I have the highest respect for Ken's research and consulting abilities. He has a rare ability to both execute complex research, and to simply and clearly communicate those insights so decision makers can understand and act upon the research findings.'

With offices in seven US cities, the company is online at www.themodellers.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.