Automotive Launch for SSI
May 8 2012
Sampling and data collection provider SSI has launched a specialist automotive sample, offering researchers access to car owners and buyers in the world's largest car markets.
Countries include the US, Germany, Japan, Korea, Brazil and China, and audiences can be customized and segmented on ten standard variables:
- car brand and model
- new/used car
- leased/own car
- average km or miles/year
- mileage of current car
- year of manufacture
- year of purchase
- intent to purchase a new car
- purchase budget for a new car
- timeframe of purchase intent.
CEO Kees de Jong says SSI Automotive brings the full power of the company's SSI Dynamix sampling platform to carmakers and their suppliers: 'Through SSI Dynamix, we are able to link to a multitude of sources, including our own 34 global panels, social media, online communities, affiliate partners and more. Therefore, we can provide the broadest, most diverse access to anyone with an interest in sharing their opinions about cars - even those who would never join traditional panels.' It also allows clients to identify highly customized and tightly defined populations.
In addition to sampling and data collection, SSI Automotive provides programming and hosting, survey translations, data processing and appending, weighting, coding and tabulations.
SSI, which
merged with Opinionology (previously Western Wats) in the middle of last year, has 30 offices serving clients around the world and is online at
www.surveysampling.com .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.
