Transatlantic Handshake for Analytics Firms

UK-based customer intelligence technology supplier iJento has partnered with US full-service digital measurement group Keystone Solutions to offer clients enhanced web analytics with multichannel capabilities, and detailed visitor-level analysis for use in segmentation and personalization.

Keystone, which was founded by analytics industry veteran Matthew Gellis, will integrate iJento's technology platform. iJento offers clients a choice between its own standalone multichannel customer intelligence solution and an enhancement to existing web analytics solutions from Adobe, Google and Webtrends - it will now make use of Keystone's expertise in the latter technologies to implement its Datamart offering in North America and Europe. Earlier this month, iJento announced a global partnership with web analytics consultancy Semphonic.

According to Sean Browning, VP of Channels for iJento, 'Keystone is an ideal services partner for iJento for SiteCatalyst, due to their extensive experience with the Adobe Marketing Suite and their expertise in advanced digital and multichannel business intelligence.'

The deal will enable Keystone to enhance their clients' existing Adobe SiteCatalyst investments and 'bridge the gap between web analytics and business intelligence'. Chris Olenik, Senior Director, Global Sales, comments: 'We know how challenging it can be to perform accurate segmentation and attribution analysis and how expensive it can be to integrate online and offline data for a truly multichannel solution. The fact that we can now offer this to our clients with a delivery timeframe of just a few weeks and as an enhancement strategy rather than replacing expensive investments is truly amazing.'

The deal is also intended to support the global ambitions of both companies - iJento operates in Australia and recently launched in the US while Keystone is now entering the European market.

Web sites: www.keystonesolutions.com and www.ijento.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.