ThinkNow Hispanic Omnibus Goes Monthly

In the US, Hispanic consumer insights agency ThinkNow Research has doubled the frequency of its Hispanic online omnibus to twelve waves per year from the previous six.

Burbank, CA-based ThinkNow specializes in researching the US Hispanic demographic and other hard-to-reach consumers through online research panels and communities targeting acculturated, un-acculturated and bi-cultural Hispanic US citizens. The firm also designs and implements custom quant and qual studies.

The omnibus survey continues to target 500 US Hispanic consumers, drawn from a representative sample of the English and Spanish-speaking US Hispanic populations. Companies submit a minimum of three questions.

Roy Eduardo Kokoyachuk, Partner, ThinkNow Research, comments: 'Historically, Hispanic consumer research was conducted sporadically and was tied to specific campaigns, but we're now seeing companies move to regularly scheduled Hispanic research projects as a way to keep their finger on the pulse of this dynamic consumer group. In response, we've had to add more waves of our Hispanic omnibus to accommodate the increased demand.'

Web site: www.thinknowresearch.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.