quadrantONE Launches Trio of Targeting Tools

Advertising platform quadrantONE has rolled out three new audience targeting products - PRIME, TRIO, and MONTAGE - to provide advertisers with audience intelligence and performance measurement services.

The New York-based firm, which is a joint venture between newspaper publishers Gannett, Hearst, The New York Times Company, and Tribune, offers exclusive ad inventory on news and information sites, as well as related data and analytics services. Its Q-Insights team offers qual and quant research while a tool called Q-Effects measures brand/message recall, reader engagement and post-impression actions.

The new suite of tools tap into data from marketing technology and services firm Acxiom, whose national consumer database covers more than 144 million households and 211 million individuals.

The first new service, PRIME, offers a targeted ad and engagement solution, which enables marketers to use their own customer and sales data to deliver personalized ads to the right audiences. The second, TRIO, also helps target audiences but uses geographic data and audience segmentation, while the third, MONTAGE, does so via video ads delivered across multiple engagement points.

CEO Mario Diez (pictured) comments: 'National brands have always valued local engagement on branded local media. Finally, these solutions answer the repeated request by our marketing partners for better tools across the great local publishing industry.'

Web site: www.quadrantone.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.