AdMaster Closes Investment Round

Online advertising data analytics specialist AdMaster has raised an undisclosed amount of funding in a Series B round led by WI Harper and followed on by GSR Ventures.

The company provides a full range of digital marketing monitoring and research services from its operations in Shanghai, Beijing and Guangzhou, including social media evaluation, public opinion monitoring and online research.

Earlier this year, Ipsos invested an undisclosed amount in AdMaster, in a bid to better understand consumers' viewing attitudes to digital ad exposure in China and other Asia Pacific countries.

CEO and founder Yan Zhao (pictured) comments on the new funding: 'We are pleased to have reached this important stage of development, and we believe WI Harper will help take the company to the next level of growth and success. Combining data from different sources will empower us to re-shape and facilitate the future of digital targeted ads and dynamic analytics and optimization.'

Web site: www.admaster.com.cn .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.