US Launch for Gamer Data Firm iQU

Gaming analytics provider iQU has launched an office in Los Angeles and hired Jeannette Weinstein to lead it as US CEO.

iQU provides analysis of gamer behavior to advertisers, developers and publishers via its GameriQU platform, boasts data on more than 200 million gamers and forecasts US revenue of $20m within twelve months. The firm says it will launch an office in Seoul, South Korea office by the end of 2012.

GameriQU provides highly targeted and detailed profiling, down to the level of individual gamers, and includes specialized data such as genre preference, payment history and aggregated scoring.

Weinstein joins from CPMStar - recently acquired by The Game Show Network - where she was Director of Business Development, and worked earlier at The Rubicon Project, helping to build its network relationship team.

iQU's founder, Reinout te Brake, says the firm's clients have a 'tremendous opportunity to increase revenues' but that the 'secret sauce' is the delivery of qualified users based on 'understanding the unique preferences and habits of each individual gamer'. te Brake adds: 'Our technology and our network is among the best in the world, and with Jeannette Weinstein as the new CEO, iQU can better serve the US market and advance our offers for developers and advertisers.'

The company was founded in 2009, is based in the Netherlands and is online at www.iqu.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.