Morpace Hires Auto Specialist in Detroit

MR and consulting firm Morpace has appointed Cathy Marchesi as Research Director in its Automotive team, based in the company's Detroit headquarters.

Established in 1941, Morpace also has offices in Los Angeles, London and Shanghai from which it offers expertise and proprietary solutions in four areas: brand and communications; consumer choice; market and product development; and satisfaction and loyalty.

Marchesi (pictured) joins with more than twenty years' global research experience across a wide variety of industries including automotive, financial services, retail and consumer goods, and technology. During her career she has held senior level roles at agencies TNS, Opinion Research Corporation, Strategic Research & Consulting (SRC) and Maritz, as well as client side at Domino's Pizza where she managed all aspects of product testing for the US market. In her new role, she will be managing key accounts, mentoring research staff, and supporting ad hoc business.

Morpace President and COO Duncan Lawrence comments: 'Cathy has a great understanding of our core industries and a very strong background leading senior roles on both the client and vendor side. She has also been a successful entrepreneur and brings extensive research knowledge and a strong skill set to our growing company.'

Web site: www.morpace.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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