New Division for Predictive Insight Firm

Predictive analytics specialist The Modellers, LLC has opened ModHub, a division dedicated to servicing market research, advertising, and consulting firms looking for external expertise with choice modelling and segmentation, including big data analytics.

Modellers CEO Jeff D. Brazell says the parent company was founded almost fifteen years ago as an expert supplier of advanced analytics services to other research firms, but has moved increasingly into full-service research work, creating a need for a separate division to ring-fence work for research and consultancy clients.

ModHub's Executive Director is Chris Diener, The Modellers' COO and a former SVP at US full service firm LRW. He comments: 'We help market researchers win more business with new, different, and better analytic solutions. We are hero support. We are like Q for Bond or Edna Mode in The Incredibles - we outfit our clients with new capabilities and solutions to win more work - and make them look good in the process.'

The new division can be found at www.themodhub.com . The Modellers, which in May hired veteran client and agency side researcher Kenneth Farmer as SVP Client Service, is a part of Diversified Agency Services, a division of Omnicom Group, and is online at www.themodellers.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.