Ensighten Raises $15.5m to Fuel Growth

Web site tag management specialist Ensighten - which provides a system to simplify third-party services for web analytics, advertising and content targeting - has closed a $15.5m Series A financing round, which it will use to drive its next phase of growth.

According to Forrester Research, adoption of tag management is soaring, as marketers use it to maintain the data collection required for analytics and marketing execution.

Ensighten's technology is commonly embedded into web sites, mobile apps and online video, and according to the firm, provides 'superior data clarity' and tracking of online behavior. Through the firm's platform, marketers and web analytics specialists can manage updates and customize or remove tags on their own, in any technology environment.

The company's investment has been led by Volition Capital, with participation from Eastern Advisors and Floodgate Fund, and the resulting funds will be used to accelerate product development, increase sales and marketing operations, and hire staff.

CEO Josh Manion (pictured) comments: 'We see huge potential for our tag management solutions as digital marketers are rapidly embracing Ensighten products to accelerate web site performance and increase agility in managing third-party digital marketing services. We're extremely pleased that these investors share our vision for Ensighten's future.'

Web site: www.ensighten.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.