Fashion and Lifestyle Site Unveils Research Option

Product review site Influenster has announced a research offering giving brands access to its community of 'trendsetters who live to give opinions of products and experiences'.

Co-founders Elizabeth Scherle and Aydin Acar say they have added a number of gamification elements to fundamental research methodologies among their community of almost 180,000 individuals, who earn 'badges' for active participation in defined categories and verticals including beauty, culture and fashion. Badges are 'designed to reward influencer and interactions, while also eliciting rich consumer data and authentic social interaction that's of value to a brand.'

'Many brands have come to realize the power of reaching engaged, influential consumers who are eager to talk about their products and brands via social media...' says Scherle. 'By tapping into our platform, brands and marketers can directly connect and engage with influential and social media savvy target consumers eager to try out new products and talk authentically about their experiences via their social networks.'

A mobile app is planned for release soon.

Founded in 2010, Influenster is headquartered in New York City and online at www.influenster.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.