Former Pepsi Insight Leader Joins Prophet

Former Pepsi insights leader Jill Orum has joined global brand and marketing consultancy Prophet as a Partner in its Chicago office, where she will lead the firm's Insights group.

Prophet offers a combination of strategy, creative and analytics services through its network of European and US offices. Last year, the firm set up a new analytics practice with a presence in its London and New York offices, led by former Nunwood exec James Walker.

Orum (pictured) joins with a twenty year research and insights background. Most recently she worked at Pepsi as Senior Director, Insights - Global Nutrition, leading the consumer insights and strategy team, and focused on growing the company's health and wellness portfolio, including global brands such as Quaker and Tropicana. Prior to this, she worked for marketing consultancy NuVista as VP Business Development & Strategy, and she spent seventeen years at Kraft Foods, latterly as Director of Consumer Insights & Strategy.

Prophet CEO Michael Dunn comments: 'Jill has extensive experience with insight techniques to help solve such diverse challenges as innovation platform development, new product launches, and marketing investment allocation.'

Web site: www.prophet.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.