Aegis Buy Boosts iProspect Japan

Former Synovate parent Aegis Group plc has announced the acquisition of Japanese performance marketing and search agency Hablar, for an undisclosed sum. The agency will be merged into Aegis' search and performance marketing division, iProspect.

Based in Tokyo and established in 2003, Hablar focuses on search marketing and digital performance media and has a longstanding partnership with Aegis Media in Japan. Aegis says the buy is in line with its strategy of increasing its digital profile and capability.

In addition to iProspect, Aegis Media Japan also comprises media comms specialist Carat, ROI and comms planning consultancy Vizeum and digital comms specialist Isobar. Aegis' Asia Pacific companies also include scan-based data company Aztec.

Hablar leader Takahiro Doi will now lead the merged iProspect Japan as CEO, reporting to Yusuke Akiba, CEO of Aegis Media Japan.

Web site: www.hablar.co.jp .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.