Marcoms giant WPP has agreed to buy a majority stake in digital marketing agency Netbooster Asia, which offers a full range of online services including web research and benchmarking, and social media monitoring. Terms of the deal were not disclosed.
Philippines and Indonesia-based NetBooster Asia, founded in 2007, is s a subsidiary of the International NetBooster Group which employs more than 400 web specialists worldwide. The firm offers online marketing solutions such as online strategy, promotion and creative services throughout Asia, and employs around 110 people at its offices in Manila and Jakarta. It is led by President Sebastien Caudron (pictured), MD Laurent Goirand, and International Sales Director Jo Chan Kue.
WPP's media investment arm GroupM will buy the stake subject to regulatory approval. Following closure of the deal, Netbooster will rebrand in the Philippines as Movent, while in Indonesia the agency will be consolidated into GroupM's digital offering.
WPP employs approximately 1,000 people in the Philippines and generates more than $70m in revenue, while in Indonesia it employs 1,300 people and has revenues of over $80m.
Web sites: www.wpp.com , www.groupm.com and www.netboosterasia.com .
All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.