Harpeth to Offer Client-Warming Service

US firm Harpeth Marketing - which specialises in helping MR providers market themselves - has launched a 'Lead Nurturing Program' to help clients build relationships with those 'not quite ready to buy'.

The Program includes phone calls to targeted contacts, email campaigns, posts on the client's social media sites and monthly reporting, all managed by a dedicated Program Specialist.

Harpeth was formed in April this year by former 20|20 Research President Steve Henke, who comments: 'We're all too familiar with the common lost opportunities in our industry - the business cards gathered at a conference that never get followed-up on… or the hundreds of names in an in-house database that are cold and getting colder. The Lead Nurturing Program eliminates those problems. In this program, we reach out to our clients' clients to build relationships on their behalf, to maximize awareness, to enhance their position in the marketplace and ultimately, to have them included in more bid opportunities.'

The company is online at www.harpethmarketing.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.