MESH Strengthens Senior Team

London-based agency MESH Planning has made two senior appointments, reflecting a year of expansion for the company. Jo Rigby joins as Managing Director, EMEA and Nicki Boswell as Senior Experience Director.

MESH, which describes itself as a 'real-time experience research and strategy agency', opened an office in Manhattan, New York in September, led by Experience Director Nathan Evans.

Rigby joins after thirteen years at Omnicom Media Group, most recently as Global Head of Insight, leading a community of 250 people and taking charge of a number of landmark research initiatives. In her new role she will develop global new business while continuing to build on MESH's tradition of innovation. One specific task is to boost the analytics function and expand the relationship with Cranfield School of Management.

Boswell has spent around fifteen years in strategic insight roles on both client and agency side, working most recently as UK team leader and Behaviour Insight Manager at Astellas Pharmaceutical Ltd. Previously she worked as Worldwide Head of Research for Initiative/Mediabrands, and spent seven years in marketing and insight roles at Unilever. At MESH she will work with regional teams to develop global clients.

CEO and founder Fiona Blades says both new arrivals 'bring a depth of market research skills allied to first class client management and strong media planning expertise that complement the MESH offering perfectly.'

Web site: www.meshplanning.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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