Mexico Office for Exponential

Advertising intelligence specialist Exponential has opened an office in Mexico, where it plans to add audience insights and targeting to its suite of products.

The US company's e-X Advertising Intelligence Platform helps brands find and reach prospective customers and deliver targeted messages via display, video and mobile ads. Earlier this year, the firm partnered with MasterCard's analytics arm to incorporate retail-level consumer spending behavior data into its targeting services.

The new office is led by Federico Carrera, as Managing Director of Latin America. Prior to joining the company a year ago, Carrera held senior roles at Prodigy MSN, Sony Pictures Entertainment, and TV Azteca.

Dilip DaSilva (pictured), founder and CEO of Exponential, comments: 'Brands everywhere are demanding a diverse digital advertising product suite, and the Latin American market is maturing rapidly in the same direction.'

The company is based in Emeryville, California and is online at www.exponential.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.