Socialbakers Buys SocialBrando

Czech-based social media monitoring firm Socialbakers has bought Croatian social media ad firm SocialBrando, for an undisclosed sum.

The acquisition follows Socialbaker's recent $6m round of funding, raised to extend its competitive intelligence and social media benchmarking, measurement, stats, and brand performance metrics.

Through the deal, SocialBrando's Facebook advertising platform will be incorporated into Socialbaker's own solutions, while CEO Mario Francesevic and CTO Andrej Bobos will join the Socialbakers team to help develop its new Ad Insights and Ad Analytics products.

Socialbakers CEO Jan Rezab (pictured) comments: 'We will offer a unique product, which will not only measure the impact of social media ads, but also help find the right audience demographic. With our new tool, brands will be able to get a much more detailed understanding of the audience they're paying to reach in terms of what they like and want.'

Web sites: www.socialbakers.com and www.socialbrando.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

• Socialbakers
• All news