Telmar Hires Kostelec for Data Insights Role

New York-based media planning and research firm Telmar has appointed media industry veteran Mark Kostelec as Vice President, Group Director - Data Insights.

Telmar provides software for survey analysis, data integration, media planning and optimization, while also help collect, store and manage media research data.

Kostelec (pictured) joins with a 22-year background in the media sector, including eighteen years spent at Newsweek. Most recently, he worked for Ipsos Mendelsohn as SVP, with a focus on audience measurement research. Prior to this, at Newsweek, he held a variety of Director and VP-level roles in sales, marketing, planning and research.

In his new role, Kostelec is tasked with helping clients understand insight generated from Telmar's data management, data integration and custom data-loading services, while also overseeing the firm's big data strategy.

Stan Federman, Telmar Chairman and CEO, comments: 'In the era of big data, it's crucial to have a skilled data insights executive to focus on the ever-increasing data component in decision systems for media planning and buying. Mark understands both old and new data sources, their methodologies and how they can be used by clients and prospects worldwide.'

Web site: www.telmar.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.