Online Pricing Tool Enhanced

Crowd-based pricing intelligence platform Digital Folio has announced the launch of new software it calls Universal Connector Technology, which it says will allow clients to capture real-time competitor pricing for more than 275 retailers in over 150 categories.

Digital Folio's platform can update pricing info for as many as 10,000 products a second, manages a database of more than 5 billion data points and can detect zip code-level and device/browser-level retail pricing variations.

Company President Patrick Carter says the new tool is 'the outcome of significant work over the last year' and adds: 'business clients [can now] quickly and easily get real-time pricing intelligence on virtually any retailer - whether a major brand retailer or specialty shop - or any category ranging from grocery to apparel to hard goods.'

The new technology will also be incorporated in the company's consumer shopping applications, allowing shoppers to 'automatically track and get price history for virtually any product from any major retailer'.

The firm was established in 2011 and is online at www.retailapi.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.