ActiveGroup Rolls Out Qual Research App

US-based ActiveGroup, which provides video streaming to the market research industry, has launched 'Capture', a tool it describes as the first mobile app built for qual researchers.

Founded in 1999 and owned by MVL Group, the firm is headquartered in Atlanta, with additional offices in London and Sofia. The company also has a global network comprising 1200+ permanently installed qual research video streaming rooms in more than 45 countries.

Built for the iPad, Capture enables researchers to capture and upload video, audio and images from the field, and then publish and share that content with clients and colleagues via the firm's multimedia center, The Lobby.

President and founder David Nelems (pictured) explains: 'My wife is a qualitative researcher, and as I watched her struggle with various devices and media types for a project she was working on, it dawned on me that there was no good way for researchers to capture and share multimedia content with their clients and colleagues, or manipulate that content for reports and presentations. Capture and The Lobby work seamlessly to address those issues.'

Web site: www.activegroup.net .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.