Intangible Business Hires Latifi as Head of Research

Brand valuation consultancy Intangible Business has appointed former Lightspeed Business Development Director Sam Latifi for the newly created role of Head of Research, as the company looks to expand its research and insights arm.

London-based Intangible focuses on the measurement and management of brand assets and equity. Staff come from a variety of backgrounds including accountancy, marketing, brand consultancy, econometric modelling and advanced computer modelling.

Latifi (pictured) joins with more than twenty years' market research experience. Most recently, he worked at WPP-owned online panel provider Lightspeed Research, where he spent more than two years as Business Development Director. Prior to this, he held the same title at consumer specialist BuzzBack, and served as Senior Account Consultant and Head of Automotive Business Development at online MR agency MetrixLab. Earlier in his career, Latifi worked at NOP Automotive on major manufacturer accounts, then spent time out of the research industry launching an automotive related import operation, before joining Maritz Research.

Commenting on Latifi's appointment, Intangible's Joint MD Thayne Forbes said: 'Sam is perfect to head up our research offering - with his extensive and varied experience he will be able to work closely with our wide-ranging client base to ensure they have all the information required to maximise their brand value.'

Web site: www.intangiblebusiness.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.