Anametrix Adds Mobile App

Real-time marketing analytics provider Anametrix has launched a cloud-based mobile app giving access to its data via iOS, Android and BlackBerry devices.

Users of Anametrix Mobile App can search for existing reports and filter them by criteria such as campaign, region, product category, channel, department and date; and can use NLP (natural language processing) to create ad hoc reports which are automatically refreshed with the latest data. Reports can also be emailed directly from the app so as to share results with colleagues.

The firm says the app makes possible 'right-time marketing', which can improve campaign effectiveness, lower customer acquisition costs and expand customer lifetime value. Free to clients, the app can be bought separately with a variety of pricing plans.

CEO Pelin Thorogood (pictured) comments: 'Etailers and publishers succeed when they deliver the right offers at the right time on the device the consumer is using at the time. Anametrix Mobile App gives marketers anytime, anywhere access to their real-time analytics, enabling opportunities for right-time marketing that drives relevance and improves return on marketing investment.'

Anametrix was founded in 2010 by Blaise Barrelet, earlier the founder of analytics pioneer WebSideStory, and has headquarters in San Diego, California. Home page: www.anametrix.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.