InsightsNow Appoints Four for Advisory Board

US-based product innovation specialist InsightsNow has appointed research industry veterans Joel Rubinson, Bob Woodward, David Neal and Kevin Sheridan to its Advisory Board.

Founded in 2003, InsightsNow works with consumer packaged goods (CPG) companies to help them develop better products. Last summer, the company launched a new approach called Product Spark to identify the specific features of a product which deliver the most consumer benefits.

Rubinson currently runs his own digital insights and innovation consultancy Rubinson Partners, and works with InsightsNow to develop research tools to help CPG clients with product innovation. He previously served as Chief Research Officer of US body the Advertising Research Foundation (ARF), prior to which he was VP, Head of Advanced Solutions for Synovate North America, and worked at the NPD Group for many years, having started his research career at Unilever.

Woodward, who is currently a Partner at consumer insight specialist Deep Marketing Alliance, has spent 35 years in marketing research and analysis roles. These have included serving as VP of Global Consumer and Customer Insights at Campbell Soup, and senior roles at The Coca-Cola Company, Frito-Lay and Ford. He also served as EVP, Advertising Effectiveness at the ARF.

Neal is the founding Partner of social and consumer research firm Empirica Research, which conducts traditional market research and also specializes in collaborations with academics in psychology, marketing, and health behavior.

Sheridan works for InsightsNow as Principal Consultant, Consumer and Marketing Sciences, having previously held senior sensory and insights roles at International Flavors & Fragrances, Bestfoods, Unilever Research US and T.J. Lipton.

Dave Lundahl, InsightsNow's CEO and founder, comments: 'I am thrilled to work with such an esteemed group of colleagues. Our value to our clients is our real-time insights and our advancements in understanding how consumers view the world. We will continue to provide breakthrough insights to elevate information to our clients and the industry in total.'

Web site: www.insightsnow.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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