Survey Analytics Rolls Out Mobile Ad Testing Tool

Research software company Survey Analytics has rolled out a new capability called MediaBunker, which will help ad and digital marketing agencies test their creative materials via mobile devices.

Seattle-based Survey Analytics offers a range of online tools including survey product QuestionPro; e-mail distribution list manager ContactPro; and online polling service micropoll.

MediaBunker is built on the firm's SurveyPocket tablet and smartphone app for collecting field survey data on iOS and Android devices. Featuring secure media asset loading, questionnaire creation and testing, mobile launch, and off-line and online data collection abilities, MediaBunker can also be used for reporting results both online and via mobiles.

Chairman and founder Vivek Bhaskaran (pictured) comments: 'MediaBunker will completely change the way commercials are tested. Ours is the first research solution to present media on mobile devices in a 100% secure way. It's a no-brainer.'

Web site: www.surveyanalytics.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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