Donovan Creative Opens Facility in Alberta

Canadian marcoms agency Donovan Creative has opened a focus group testing facility at its offices in Edmonton, Alberta.

The company offers a full range of integrated services including brand research, brand development and management, advertising, marketing and PR, as well as web and interactive development.

Its new facility will act as a venue for workshops and community consultations, and a way to analyze group interaction. Those who use the venue will also have access to the firm's recruitment, moderation and project management services.

Michael Donovan, President and Chief Creative Officer, comments: 'Not only do we offer the most up-to-date technological equipment for focus group testing, we also offer support in helping an organization use the data that is collected to solve their business and marketing challenges. Research such as this provides crucial market information offering more powerful insights than what is gathered by just conducting basic market and consumer analytics alone.'

Web site: www.donovancreative.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.