Enero Creates Big Data Team

Enero Group has launched a Data Sciences Unit, in response to growing client demand for data driven marketing solutions. The unit will initially be launched in Australia and the UK, and will then be rolled out to Brazil and the US 'over the coming year'.

Andy Bateman, Global CEO of sister company TLE will head the unit, which will start with a staff of twenty including data analytics specialists and consultants from BMF, Naked and TLE, and will work from TLE's Surry Hills office. Bateman will also continue with his current duties.

The firm says the unit will focus on 'how combinations of data sets can create greater opportunities across its clients' businesses' in areas including sales, marketing, business efficiency, product development and customer service programs. In practice this means helping clients 'get data out' of systems, modelling and transforming it, and consultancy on the implications.

Others on the leadership team include TLE's Paul Sinkinson, BMF's Rob Chandler and Naked's Scott Thomson - all of whom will combine this work with their existing roles. Group CEO Matt Melhuish says the team 'understands how to frame data driven insights in ways that marketers can use to quickly and effectively drive results.' He adds: 'We already have 20 very talented folk working in this space across the group and it made a great deal of sense to bring them together to accelerate learning and allow them to deploy as one team on any given project. We are prioritizing this area and looking to grow the team rapidly'.

Initial projects include CRM, communications planning and decision support analytics for clients including Coca-Cola and Luxottica.

Web site: www.enero.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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