Audit Body BPA Adds Five to Board

Not-for-profit verified audience data body BPA Worldwide has elected five new Board Directors - Gary Davies, Lawrence LaPorta, Tom Graham, Ross Marin and Martha (Marty) Willis - and has re-elected four existing Board members.

The independent organisation, founded in 1931 by a group of advertisers, publishers and agencies, conducts consumer and business media audits for media owners and buyers in more than 30 countries.

Those elected for a three-year term at the organisation's May meeting in New York City include:

• Gary Davies, President of Canada Wide Media Ltd, the largest independent magazine publisher in Western Canada
• Lawrence LaPorta, General Manager of Beiersdorf Canada
• Tom Graham, Vice President/Account Director of international b2b agency Goda Advertising
• Ross Marin, CEO and Chairman of marcoms agency the Marin Media Group and a past Chair of CCAB's Canadian Newspaper Advisory Board (CNAB).
• Martha (Marty) Willis, CMO at OppenheimerFunds, Inc.

The re-elected Directors include Tim Fixmer, founder of acquisition firm CCI Media, LLC. Fixmer is a former executive of VNU, and of Stamats Business Media where he pioneered the first BPA Brand Audits in B2B markets.

BPAWW, which opened an office in mainland China last year, is online at www.bpaww.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

Register (free) for Daily Research News

Simple printable version of this article

Email this article to a friend