StrataMark Hires Sensory Research Specialist

Cincinnati-based custom researcher StrataMark Dynamic Solutions has hired Dr. Michael Cook (pictured), former Head of Consumer Understanding at flavours and fragrances giant Givaudan, as SVP, Consulting & Insights.

Cook worked most recently as President of CSSdatatelligence, a division of consumer and sensory research firm CRG Global, Inc. At Givaudan Flavors he established the Consumer Insights function and conducted a number of large scale multi-country strategic consumer research programs. Earlier in his 25-year career he worked in consumer insights roles at Quaker Oats and Coors Brewing Company, and at agency The Integer Group, and he has held academic positions at Michigan State University, the University of North Carolina at Charlotte and the University of Colorado Denver.

StrataMark President and founder George Trebbi comments: 'We are extremely pleased to bring Mike on board. He brings a wealth of knowledge and experience in marketing research, along with specialized expertise in several areas, including applications of eye tracking to marketing, sensory research in consumer goods, and in consumer behavior and psychology.'

StrataMark Dynamic Solutions, established in 1978, is online at www.stratamarkds.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.