More VC Funds Feed Belly

Customer loyalty and marketing platform Belly has secured another slice of venture capital financing, in the form of $12.1m of Series B-1 investment, which it will use to expand its core product offering.

Chicago, Illinois-based Belly uses a customized rewards program to help retailers gather online customer reviews, target new audiences and analyse customer behavior. Users can conduct targeted e-mail campaigns, integrate the system with their own social media and mobile marketing capabilities, and obtain detailed analytics.

The latest financing comes from New Enterprise Associates, Andreessen Horowitz, DAG Ventures, Lightbank, Cisco, and 7-Ventures, bringing the total raised to nearly $25m since Belly's launch.

Belly CEO and founder Logan LaHive (pictured) comments: 'This new round of capital will allow us to continue to expand our team, meet existing customer and market demand, and scale for future growth. We view this round as validation for what we've built but remain fully aware of all that we still need to accomplish. We couldn't be more excited to share our mission with these new investors.'

Web site: www.bellycard.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.