KeyMetric Debuts Online / Off-line Tracker

US-based digital analytics firm KeyMetric has released Smart Data, a tool providing conversion and call analytics software for the Yahoo! Bing Network & Bing Ads.

Smart Data brings online conversion analytics and off-line call tracking together in a single accurate tool - 'the only' such software on the market according to Toni Hume, KeyMetric EVP of Sales. This allows b2b and b2c marketers and digital agencies to track, measure, optimize and redistribute ad campaigns, pay-per-click keywords, media and search content.

The tool tracks 'unlimited sources', including Bing, Yahoo!, Google, Baidu, affiliate and social media, in real-time, and integrates with Bing Ads API to capture cost data & calculate accurate ROI. Users can build & share customized reports 'in seconds', and can embed & track phone numbers within SERP ad content on Bing & Yahoo!

CEO Michael Turta says Microsoft and Yahoo, when 'compared to a platform like Google AdWords... seemingly fail to provide suitable levels of data for clients to measure the effectiveness of their advertising... and essentially ask customers to repetitively gamble marketing dollars under a philosophy of blind trust, offering little to no proof-of-performance. KeyMetric solves this problem, ensuring marketers can easily identify which advertisements, keywords and content deliver conversions, phone calls, leads and sales.'

Web site: www.keymetric.net .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.