New US Director for Kadence

Kadence International has hired Will Gordon as Director of Insight Development for its Boston-based US business. He takes responsibility for business development, project delivery and client management.

Gordon (pictured) joins from Synovate where he was SVP and Head of the Brand and Communications practice for North America. In thirty years in market research, he has held senior positions at Millward Brown Optimor, Prophet Brand Strategy and Mercer Management Consulting.

Kadence US Co-CEO Owen Jenkins comments: 'Will joins us at a critical stage in our development and adds some extremely valuable experience, market knowledge and technical expertise to our insight and consulting assets.'

Kadence was founded in the UK in 1992 as a b2b research specialist, and now has a wider sector focus and additional offices in the USA, India, Singapore, Indonesia, Vietnam and China. The company has continued its impressive growth throughout the economic downturn and recovery: this summer it announced a 35% jump in revenue, with the US team a major contributor (revenue up 50%) alongside Indonesia and Singapore.

Web site: www.kadence.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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