Rentrak Hires Branded Entertainment Leader

Fast-growing screen measurement specialist Rentrak has hired TV marketing veteran Laurie Kaman as Senior Vice President of Branded Entertainment at its iTVX/Rentrak division.

Rentrak acquired product placement analysis firm iTVX in August for an undisclosed sum. Kaman brings more than twenty years' experience in entertainment sales and marketing, most recently at The Talent Channels where she was SVP of Branded Entertainment & Partnerships; prior to this she was VP of Branded Entertainment at Endemol and VP of Sales & Marketing at Univision. She holds an MBA in Global Marketing from Loyola Marymount University.

In her new role, Kaman will oversee the division's initiatives in measuring branded entertainment analytics across all platforms. Rentrak's President of National Television Chris Wilson comments: 'Laurie is a highly regarded executive who brings an exceptional blend of professional expertise. Her experience, proven history of success and connections in the branded entertainment and media industries are a huge benefit to Rentrak.'

Web site: www.rentrak.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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