Shu to Lead MR at Marketing Agency Unleaded

Dominique Shu has joined Houston, Texas-based marketing agency Unleaded Communications as Market Research Director. She joins from consulting firm Decision Strategies where she was Principal of Market Intelligence.

Unleaded was founded thirteen years ago and employs 50, serving clients in the energy, industrial, technology, healthcare and consumer sectors.

Shu's twenty years' experience in the sector include nine years at Halliburton and six at Valley Forge Technical Information Services. She also led marketing initiatives at Weatherford, Boots & Coots Group and Champlin Refining and Chemical.

In 2013, Shu was elected President of the AMA's Houston chapter, the largest chapter in North America. In her new role, she will lead Unleaded's market research team, helping clients to assess current and potential marketing opportunities and optimise their communications.

Web site: www.ulcomm.com .

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