Latino Insights Specialist Luminar Adds Two

Hispanic analytics and modeling specialist Luminar has appointed Esteban Ribero as Vice President of its Analytics wing, and Rafael Hernandez as Vice President of Client Solutions in its Audience Platform division.

Luminar - which was launched in 2012 by Spanish-language broadcaster Entravision Communications - uses proprietary analytics and modeling technology to unlock big data, and develop predictive models that reflect the behavior and attitudes of Latino consumers across a wide range of sectors.

Ribero joins from WPP-owned ad network Leo Burnett/Lapiz, where he served as VP Strategy Director, prior to which he was Latin America Brand Science Director at OmnicomMedia Group, and a Strategic Planner at TBWA. In his new role, he will help uncover in-depth Hispanic consumer insights and translate them into client strategies.

Hernandez most recently served as VP and Head of Multicultural Initiatives at Diligant, and prior to this held senior sales management positions at Audienscience, led the digital sales team at Punto Fox US Hispanic, and was VP/Marketing at Batanga Media. At Luminar, Hernandez will lead the Audience Platform division's targeted ad buying strategy.

Company President Franklin Rios (pictured) comments: 'The addition of Esteban and Rafael will further strengthen our ability to provide our clients with unique analytical insights into the diverse Latino marketplace and position us to drive further growth and innovation in our business.'

Web site: www.luminarinsights.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.